Our intentions in sending messages are not always the same as the purposes which they finally serve.

Differences between the purpose of an image and its use will depend, therefore, on the receiver's attitudes and needs.

Needs, like moods, are changeable.

"S" entropy Information source -> Transmitter -> Channel (noise source) -> Receiver -> Destination

人與人本來就隔層皮 我不知 noise 是什麼 畢竟在開放系統中總有 entropy 的隨機與不確定因素

一個簡單的傳播模式可說明一段人際關係 卻無法說明我的心情